Hello and welcome! I’m Sheila (pronounced Shey-la)

I’m a certified embodiment and relationship coach, as well as a programme and partnerships manager with two decades of experience under my belt.

I’ve worked in the creative and social impact sectors across a range of regions and settings – from small charities to big tech.

I care deeply about creating a kinder and fairer world and I’m increasingly inspired by how ‘inner work’ and healthy relational dynamics are an essential part of this process.

That’s why I’ve set up my coaching practice serving individuals, teams and communities.

I want to help people have thriving relationships on a personal, professional and collective level.

My mission is to foster love, resilience and soft power in the world.

    • Certified Embodiment & Relationship Coach

    • Rori Raye Feminine Energy Method

    • Experienced Senior Leader

    • Fundamentals in Organisation & Relationship Systems Coaching (ORSC) and Acceptance & Commitment Therapy (ACT)

    • Connection – to self, others and nature, which is spiritual for me.

    • Co-creation – we’re on the same boat exploring solutions together.

    • Creativity – we’ll be creative and playful and have fun in the process!

  • CliftonStrengths (positive psychology framework): 

    • Input – collector of ideas and anything I may find interesting. 

    • Learner – I love the process of learning and iterating (linked to input).

      Connectedness – Ubuntu: I am because you/we are; I focus on the collective and what binds us together.

    • Restorative – problem-solver with a solution-oriented approach to life.   

    • Empathy – ability to feel others, intuitive understanding, compassion.  

    Public opinion – according to those who know me, my top three strengths are:  

    • Authenticity

    • Collaboration

    • Communication

More about me – a few fun facts!

I was born in Madrid to a Spanish father and Equato-Guinean mother and moved to London aged 12. When I arrived to the UK, I knew such little English that I couldn’t tell the difference between the questions ‘how are you?’ and ‘how old are you?’! Bless little old me!

I love creams and scents and I sometimes make home-made body butters with my own essential oil blends!

I love dancing and used to perform at different events, festivals and carnivals. In 2012, during the summer of the London Olympics, I was selected to be the ‘poster girl’ for the Mayor of London’s Thames Festival (now Totally Thames)!

I have a mischievous son who lights me up every day and whose name means miracle. He’s my biggest blessing and I feel forever grateful to be his mama.

I named my childhood pet (a beautiful, rescued Siamese cat) Tina after the late Tina Turner who was an idol of mine growing up!

  • BELA M.

    “Just slowing down and coming into my body during the sessions was invaluable. I also learnt a lot about how certain poses of my body can change my energy and my emotions. I love the self-care pose and learning to open up my body even when my default is to shrink up and shut down. I feel more able to welcome my feelings and not feel like they will overwhelm me and I also feel like I am able to comfort myself more.”

  • The Social Innovation Partnership Team

    “We had a fantastic embodiment workshop facilitated by the talented Sheila Ruiz (who is also a Board member of TSIP Labs CIC). It has been an incredibly busy few months at TSIP - and this session taught us the importance of slowing down to listen to our bodies and minds - which in turn will enable us to show up to our projects to the best of our abilities. Thank you, Sheila!”

  • KARINE W.

    “I felt I could trust you the first time we spoke, so I was eager to continue the coaching. Working with you really saved me from a burnout, I would say! Our coaching sessions gave me a spark of light during the week and helped me to overcome a very challenging time in my life […] I also wanted to tell you the great news that I finally got the pay rise I had asked for thanks to you!”

  • ANONYMOUS FEEDBACK FROM COMMUNITY WORKSHOP PARTICIPANT

    “My main takeaway? Embodiment is mind <-> body. I enjoyed learning about the awareness of feeling… A greatly facilitated session. Thank you – it wasn’t long enough!”

Book a free 30-min discovery call

If you’ve read this far and feel curious about working with me, I’d love to hear from you!

Discovery Call